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How to Sell a Rolex

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Learn How to Sell Your Used Rolex Watch the Smart Way

If you are wondering how to sell a Rolex watch for the highest possible cash offer, Diamond Estate Jewelry Buyers can help. We are widely recognized as one of the best places in the country to sell vintage and limited-edition Rolex watches.

Thanks to our exclusive network of private Rolex buyers and collectors, we are able to regularly pay our clients not only more cash than any other watch buyer, but also more than they would have obtained by selling their Rolex through an online watch auction.

Because Rolex watches are made with such precision and with superior high-grade materials, they can yield their owners a substantial cash offer from luxury watch buyers. You can rely on Diamond Estate to freely share with you all of our expert knowledge, so that you can make the best educated decision about how to sell your Rolex watch.

Real Reviews From Customers

Wonderful service! Paula made the selling process so easy for me from beginning to end. I live out-of-state, and she walked me through, step-by-step, exactly what to do to work with read more Diamond Estate to sell my diamonds. The process was effortless on my part! The owner gave me an excellent price. Paula was very professional and a pleasure to work with. I highly recommend working with Diamond Estate.

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Amy F.


I was very happy with the service I received with this company and Paula made it very easy for me to follow all directions!!! I would definitely do business here again and recommend read more them to my friends!!!....Mickie

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Mickie K.


This company was excellent to deal with and very fair on their offer. Paula Dabney took care of my transaction and kept me informed of everything. The money was wired to me within an read more hour after the received my watch. I highly recommend this company to deal with..

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Bill P.


Diamond Estate Jewelry offered the best cash price for my watch; $300 more than the local place I talked to. And the wire transfer was very simple and smooth. Recommend them and would read more use them again

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Patrice W.


Contacted Paula about selling my Rolex watch, and was treated in a very professional manner. She talked me thru the whole process from start to finish; which made this transaction very read more enjoyable. The estimate I received was higher than two other companies I contacted. Straight forward, no nonsense approach. If you have any doubts about selling your jewelry please give Diamond Estate Jewelry Buyers a call. You will be happy you did.

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Duane F.


Wonderful service! Paula made the selling process so easy for me from beginning to end. I live out-of-state, and she walked me through, step-by-step, exactly what to do to work with read more Diamond Estate to sell my diamonds. The process was effortless on my part! The owner gave me an excellent price. Paula was very professional and a pleasure to work with. I highly recommend working with Diamond Estate.

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Amy F.


I had a wonderful experience selling them my Diamond ring. Paula was extremely knowledgeable and helpful. I would definitely do business with them again.

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Jennifer B.


When I was thinking about selling a piece of jewelry I had, I looked at several different places. I just kept coming back to DEJB. I called, spoke with Paula & she was wonderful to read more work with. So friendly & knowledgeable. She explained everything to me from the first phone call. She really put my mind at ease. My transaction was quick & easy. Paula & Carl were so easy to work with. I will definitely work with them again. Thank you Paula & Carl for everything!

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Rhonda B.


We contacted Carl to sell approximately 25 pieces of estate jewelry. He was extremely responsive and followed up the same day. His secretary was fantastic getting us an appointment read more quickly. Carl spent a long time explaining the pricing, appraisals, value, and process and made us feel very comfortable selling to him. We are extremely pleased with the entire experience and will definitely recommend him to others!

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Belinda K.


The people at Diamond Estate Jewelry Buyers were professional and courteous and offered a good price for my ring. I wasn’t sure I wanted to ship off my ring so I researched the company read more as much as I could until I was satisfied. Sure enough, their business with me matched up to the reputation I saw online. I highly recommend them.

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Call Toll Free: (800) 956-8505

Sell Your Rolex


How to Sell a Rolex in 4 Quick Steps

Gold Rolex Oyster Perpetual Watch with White Face and Leather StrapDiamond Estate’s Rolex dealers buy previously-owned Rolex watches from clients nationwide via our local buying offices and insured Sell From Home service.

Here is a quick review of our simple and secure process that can get you more money for your valuable Rolex watch, no matter where you live in the United States.


Step 1 – Tell Us About Your Rolex

Click on Sell button below, and tell us about the Rolex watch that you wish to sell.

Step 2 – Receive a Free Rolex Consultation

One of our Rolex buyers will contact you within 24 hours (weekdays) to provide you with a free consultation and preliminary cash offer for your Rolex.

Step 3 – Get a Complete Rolex Market Appraisal

We will arrange for a complete market appraisal at one of our offices and make a final cash offer.

Step 4 – Get Paid for Your Rolex Watch

If you accept our final cash offer for your used Rolex, we will issue your payment immediately. Should you decide not to sell your Rolex to us, simply accept the appraisal as our free gift.

Call Toll Free: (800) 956-8505

Sell Your Rolex

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Commonly Asked Questions


1) Can I sell my Rolex watch if it contains non-Rolex parts?

Rolex buyers place a much higher value on a Rolex watch that has all of its original Rolex parts. It’s important that all Rolex owners ensure that authentic Rolex replacement parts are used when having their Rolex watch serviced, because non-Rolex parts will significantly lower the timepiece’s value. That being said, depending on what has been replaced, you may be able to get a good price when selling your used Rolex.

The best thing to do is to take advantage of Diamond Estate Jewelry Buyer’s free verbal Rolex appraisal to discover how much your timepiece is worth to our Rolex buyers.


2) Does the original sales material increase the cash offer when selling a used Rolex watch?

Absolutely. As you may know, there is probably no timepiece more often copied than a Rolex. There a literally hundreds of thousands of counterfeit Rolex watches in circulation. This can make it more difficult to sell a used Rolex watch without the original box and papers.

While a professional Rolex buyer can authenticate your Rolex watch without such items, they may find it more difficult to resell your watch to another customer. So, to get the best possible price when selling your Rolex, do include all and any original sales materials than came with your purchase.


3) Should I refurbish the dial before selling my Rolex watch?

The answer is no. You probably have seen TV shows where a person selling a valuable vintage or antique item is told they never should have refurbished their item because collectors prefer the original untouched finish, regardless of its state. The same goes for Rolex watches. Even if the dial on your used Rolex does not look like new, you do not want to have it refurbished.


4) Does the state of the band affect the price when selling a Rolex?

Yes it does. Selling a used Rolex with a tight (like new) original band will bring you a higher cash offer than if the band is loose and older looking.


5) Can I sell a used Rolex watch even if it is not working?

Yes, you can. This may be surprising but you can often sell a Rolex watch that is not working for a price that is not far below the price of a used Rolex in working condition. The reason for this is that professional Rolex buyers can ordinarily have a Rolex that is not working repaired for a reasonable price.


6) Will I get close to the retail price when selling my Rolex?

While Rolex watches do hold their value well, you should not expect to receive a cash offer close to the retail price. You need to keep in mind that the jeweler who sold you your Rolex needs to make a substantial profit to stay in business. Just as when a car driven off a lot immediately depreciates in value some 20-30%, so does a new Rolex watch immediately depreciate in value once it has been bought (the exact percentage of depreciation will vary).

In addition, the Rolex buyer who purchases your used Rolex needs to make a profit too, so that that he or she can stay in business. Therefore, while you can expect a substantial cash offer for a used Rolex,  the amount will ordinarily not be close to the retail price–the exception being for certain vintage, limited-edition, and antique Rolex models which are hard to find and in high demand.


7) How safe is it to sell my Rolex watch online?

Selling a Rolex online to Diamond Estate Jewelry Buyers is highly secure and involves no risk whatsoever. We provide you with free FedEx Overnight shipping and your Rolex watch will be insured to its maximum value by G4S International Logistics, the world’s largest security services provider.

If you decline our final cash offer for any reason, we will be happy to ship your Rolex back to you at our expense. For more information about selling a used Rolex watch online to our Rolex buyers, please click on the following link: Sell My Watch Online.

If you decide that you would like to try to sell your Rolex online at eBay, there are a few things you can do to protect yourself: a) Sell your Rolex watch only to a buyer who lives in the United States. b) Take a photo of your Rolex that shows the serial number to help prevent return fraud. c) Don’t use a PayPal account that is linked to a bank account with a large balance.


8) How can I tell if my used Rolex watch is fake?

It’s always upsetting to discover that you’ve unwittingly purchased a fake Rolex watch. But due to the prevalence of fake Rolex watches, it is a situation that sometimes occurs. Here are a few quick indicators of a fake Rolex watch:

a) A Rolex watch with a skeleton dial (a dial that displays the moving parts of the watch).

b) A Rolex that says that it was made in China.

c) A Rolex watch with a see-through glass case back.

d) A Rolex Oyster Perpetual that does NOT have a screwed-back case.


Get a Free Rolex Watch Appraisal – Contact Our Rolex Buyers Now

Call Us Toll Free: (800) 956-8505

Read More Articles on Rolex Watches

Why Now’s a Good Time to Sell Your Rolex Submariner

How to Find Rolex Serial Numbers

Market Insight: The GMT Master II

Diamond Estate’s Rolex buyers make generous cash offers on all models of Rolex watches, including President, Submariner, Yacht-Master, Datejust, Daytona, Pearl-Master, Commando, Thunderbird, Turn-o-graph, Masterpiece, Cellini, Oyster Perpetual, Day-Date, Airking, Explorer, GMT-Master, GMT-Master II, and more.

About Diamond Estate

Diamond Estate Jewelry Buyers is a leading fine jewelry buyer and watch buyer serving customers throughout the US. We've built our business on core values of integrity, honesty, and superior customer service. Are you looking to sell diamonds, rings, watches, earrings or other fine jewelry? Get in touch to get your no-obligation offer.

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Diamond Estate President and Founder Carl Blackburn was interviewed in 2009 by KUSI Television, along with the Better Business Bureau's Sheryl Bilbrey, as one of San Diego's trustworthy and reputable jewelry buyers.

Ten Years later, Diamond Estate still maintains its A+ standing with the Better Business Bureau, while helping sellers nationwide become better informed through the many videos, guides, and articles published on this website.

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