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How to Sell a Rolex

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Learn How to Sell Your Used Rolex Watch the Smart Way

If you our wondering how to sell a Rolex watch for the highest possible cash offer, Diamond Estate Jewelry Buyers can help. We are widely recognized as one of the best places in the country to sell vintage and limited-edition Rolex watches.

Thanks to our exclusive network of private Rolex buyers and collectors, we are able to regularly pay our clients not only more cash than any other watch buyer, but also more than they would have obtained by selling their Rolex through an online watch auction.

Because Rolex watches are made with such precision and with superior high-grade materials, they can yield their owners a substantial cash offer from luxury watch buyers. You can rely on Diamond Estate to freely share with you all of our expert knowledge, so that you can make the best educated decision about how to sell your Rolex watch.


How to Sell a Rolex in 4 Quick Steps

Diamond Estate’s Rolex dealers buy previously-owned Rolex watches from clients nationwide via our local buying offices and insured Sell From Home service.

Here is a quick review of our simple and secure process that can get you more money for your valuable Rolex watch, no matter where you live in the United States.


Step 1 – Tell Us About Your Rolex

Click on Sell button below, and tell us about the Rolex watch that you wish to sell.

Step 2 – Receive a Free Rolex Consultation

One of our Rolex buyers will contact you within 24 hours (weekdays) to provide you with a free consultation and preliminary cash offer for your Rolex.

Step 3 – Get a Complete Rolex Market Appraisal

We will arrange for a complete market appraisal at one of our offices and make a final cash offer.

Step 4 – Get Paid for Your Rolex Watch

If you accept our final cash offer for your used Rolex, we will issue your payment immediately. Should you decide not to sell your Rolex to us, simply accept the appraisal as our free gift.

Call Toll Free: (800) 956-8505

Sell Your Rolex


Commonly Asked Questions


1) Can I sell my Rolex watch for a good price if it contains non-Rolex parts?

Rolex buyers place a much higher value on a Rolex watch that has all of its original Rolex parts. It’s important that all Rolex owners ensure that authentic Rolex replacement parts are used when having their Rolex watch serviced, because non-Rolex parts will significantly lower the timepiece’s value. That being said, depending on what has been replaced, you may be able to get a good price when selling your used Rolex.

The best thing to do is to take advantage of Diamond Estate Jewelry Buyer’s free verbal Rolex appraisal to discover how much your timepiece is worth to our Rolex buyers.

2) Does supporting sales material increase the offer when selling a used Rolex watch?

Absolutely. As you may know, there is probably no timepiece more often copied than a Rolex. There a literally hundreds of thousands of counterfeit Rolex watches in circulation. This can make it more difficult to sell a used Rolex watch without the original box and papers.

While a professional Rolex buyer can authenticate your Rolex watch without such items, they may find it more difficult to resell your watch to another customer. So, to get the best possible price when selling your Rolex, do include all and any original sales materials than came with your purchase.

3) Should I refurbish the dial before selling my used Rolex watch?

The answer is no. You probably have seen TV shows where a person selling a valuable vintage or antique item is told they never should have refurbished their item because collectors prefer the original untouched finish, regardless of its state. The same goes for Rolex watches. Even if the dial on your used Rolex does not look like new, you do not want to have it refurbished.

4) Does the state of the band affect the price when selling a Rolex?

Yes it does. Selling a used Rolex with a tight (like new) original band will bring you a higher cash offer than if the band is loose and older looking.

5) Can I sell a used Rolex watch even if it is not working?

Yes, you can. This may be surprising but you can often sell a Rolex watch that is not working for a price that is not far below the price of a used Rolex in working condition. The reason for this is that professional Rolex buyers can ordinarily have a Rolex that is not working repaired for a reasonable price.

6) Will I get close to the retail price when selling my Rolex?

While Rolex watches do hold their value well, you should not expect to receive a cash offer close to the retail price. You need to keep in mind that the jeweler who sold you your Rolex needs to make a substantial profit to stay in business. Just as when a car driven off a lot immediately depreciates in value some 20-30%, so does a new Rolex watch immediately depreciate in value once it has been bought (the exact percentage of depreciation will vary).

In addition, the Rolex buyer who purchases your used Rolex needs to make a profit too, so that that he or she can stay in business. Therefore, while you can expect a substantial cash offer for a used Rolex,  the amount will ordinarily not be close to the retail price–the exception being for certain vintage, limited-edition, and antique Rolex models which are hard to find and in high demand.

7) How safe is it to sell my Rolex watch online?

Selling a Rolex online to Diamond Estate Jewelry Buyers is highly secure and involves no risk whatsoever. We provide you with free FedEx Overnight shipping and your Rolex watch will be insured to its maximum value by G4S International Logistics, the world’s largest security services provider.

If you decline our final cash offer for any reason, we will be happy to ship your Rolex back to you at our expense. For more information about selling a used Rolex watch online to our Rolex buyers, please click on the following link: Sell My Watch Online.

If you decide that you would like to try to sell your Rolex online at eBay, there are a few things you can do to protect yourself: a) Sell your Rolex watch only to a buyer who lives in the United States. b) Take a photo of your Rolex that shows the serial number to help prevent return fraud. c) Don’t use a PayPal account that is linked to a bank account with a large balance.

8) How can I tell if my used Rolex watch is fake?

It’s always upsetting to discover that you’ve unwittingly purchased a fake Rolex watch. But due to the prevalence of fake Rolex watches, it is a situation that sometimes occurs. Here are a few quick indicators of a fake Rolex watch:

a) A Rolex watch with a skeleton dial (a dial that displays the moving parts of the watch).

b) A Rolex that says that it was made in China.

c) A Rolex watch with a see-through glass case back.

d) A Rolex Oyster Perpetual that does NOT have a screwed-back case.

Get a Free Rolex Watch Appraisal – Contact Our Rolex Buyers Now

Call Us Toll Free: (800) 956-8505

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Diamond Estate’s Rolex buyers make generous cash offers on all models of Rolex watches, including President, Submariner, Yacht-Master, Datejust, Daytona, Pearl-Master, Commando, Thunderbird, Turn-o-graph, Masterpiece, Cellini, Oyster Perpetual, Day-Date, Airking, Explorer, GMT-Master, GMT-Master II, and more.

Who We Are

Diamond Estate Jewelry Buyers is a leading fine jewelry buyer and watch buyer serving customers throughout the US. We've built our business on core values of integrity, honesty, and superior customer service. Are you looking to sell diamonds, rings, watches, earrings or other fine jewelry? Get in touch to get your no-obligation offer.

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Meet Our Owner

Carl Blackburn is owner of Diamond Estate Jewelry Buyers and rated among the country’s top luxury estate buyers. Carl is unique among estate jewelry buyers in that he is both a veteran estate jeweler and internationally-recognized designer of diamond jewelry.

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